They like them dramatic in the Middle East, straight in Korea, softer and more fluid in America and High definition in the UK! They not only frame your face and balance your features but most importantly Brows express your emotions and are about power and self-definition. It’s no wonder British women are reported to spend an average of £200 a year on eyebrow grooming. What started as a trend is now a boom and here to stay!
The Brow industry in the UK is now worth £20m (it has tripled in the last 5 years) and Brows have always had trends from the early days of Cleopatra’s carbon-lined eye brows, to the bushy Brooke Shields brows in the 80s and the pencil-thin look of celebrities like Pamela Anderson in the 90s.
HD Brows is an English company set up in 2008, by X Factor makeup artist Nilam Holmes Patel and was the top brow-related search on Google in 2015 and number 1 salon brow brand in the UK. Their celebrity-like brow boasts clients including Rita Ora, Nicole Scherzinger and Ellie Goulding and became synonymous with the strong, glamorous brows seen on The only way is Essex and Made in Chelsea.
So what are HD Brows?!
HD Brows is a unique, seven-step, eyebrow shaping treatment for creating perfectly, well groomed, high definition eyebrows for men and women. The procedure takes around 45 minutes and unlike other brow treatments there is no ‘one shape fits all’ technique.
Your Bodilight HD stylist will assess the shape of your face, features and skin and hair tones before creating a bespoke brow, tailored exclusively for you.
The process combines a variety of skills including; tinting, threading, plucking, waxing, trimming, tweezering and finally the application of make-up to perfectly finish the brows.
We usually advise customers to have it every 4-5 weeks, but it all depends on how your brows grow and how quickly the colour wears off. HD Brows’ tint will not fade when wet although we do apply make up to complete the brow, this will wash off with water. The tint, that stays on for a few weeks, is a bit like dying your hair (but instead you dye your eyebrows!).
Fear not! If you’ve over-plucked, High Definition brows can still help you. We put you on a regrowth programme with our Brow and Lash Booster and treat you on return in 6 weeks.
You will need a test patch 48hrs prior to your treatment (is a bit like a temporary tattoo transfer) which is free of charge and it can be collected from the clinic.
Preparation and personal consultation, custom design and creation of the tailored shape all costs a reasonable £30 at Bodilight.
So what are you waiting for? Stop settling for over-plucked, low definition brows and book your appointment today.